Stored-Value Card (gift/loyalty card)

A stored-value card, otherwise known as a gift or loyalty card, is a prepaid card. A stored-value card has monetary value and when used as a form of payment, an amount is deducted from the existing value.The monetary value is stored using binary-coded data.

A stored-value card is in association with a company, which in many circumstances means you can only use the card in their organisation or associated organisations. Gift card software can be available for companies, allowing them to issue cards and receive payments. Stored-value cards can be anonymous and reloadable, and depending on the organisation can be used as an online payment method.

Examples of a popular stored-value card is a Visa Prepaid card, a Visa gift card, and can even possess qualities of a credit card, such as a private label card.

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